Andrew Mintz, CEO of Pinnacle Fertility
Below is an excerpt of the full interview conducted with Andrew Mintz. Download the PDF now for the full article.
Key Lessons Learned from the Discussion with Andrew
Overall Strategy
Our strategy is exclusively focused on three overarching goals across our national platform:
1. Clinical Quality
2. Patient Experience
3. Cost of Care
Corporate Strategy vs. Local Market Strategy
Shared Vision & Supporting Goals
We apply a five-prong corporate strategy when tackling the concept of merging independent practices into one centralized and communicative MSO organism. We seek to create practice consistency in:
1. Quality
2. Cost
3. Patient Experience
4. Culture
5. Enhancing Services
The process of generating a structured list of goals is something the Board is heavily involved in, setting the tone from the top to be implemented throughout the various practices.
By integrating every individual to the same mission statement which, for example, is “Fulfilling dreams by creating families.”, we are holding everyone equally responsible in taking up initiatives that uphold this goal.
We then apply a primary measurable goal to each of these five broader goals to help focus everyone’s mind on ensuring we achieve meaningful progress in the most relevant supporting metrics. As an example, when it comes to quality, all of our practices have been asked to achieve one standard deviation of improvement against the national live birth rate, as measured by SART and CDC.
And so, we are able to have tangible priorities with tangible results attached to each of our five corporate strategies.
